Session 6-6B

Building the Data Foundation for a Connected Customer Experience

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Data is the centerpiece of delivering a consistent, multi-channel customer experience. But most companies designed their data architecture years ago, without today’s digitally-oriented world in mind. The challenge for data leaders is how to prioritize their investments to deliver immediate ROI while ensuring they’re building a foundation for scale. In this session we’ll dig deeper into how to unify disconnected internal & external sources of customer data and hear from P360 about their journey, from pinpointing their data challenges, prioritizing which to tackle first, to identifying a solution that delivers value and set their customers’ up for long-term success.

Speaker

matt holzapfel

Head of Corporate Strategy, TAMR

anupam nandwana

Founder and CEO, P360