Session 6-3A

What's after BI: Reverse ETL and Data Activation

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If you’re only using your data for BI dashboards, then you’re not reaching its full potential. The best teams are activating their data by syncing data from their warehouse to the tools business users live in (like CRMs, Email tools and Ad Networks) using Reverse ETL.

Speaker

TEJAS MANOHAR

Co-CEO, Hightouch