Session 6-1A

How trusted records helped Western Union better serve its customers

← Back to Agenda

To stay competitive in the financial services industry, Western Union is embarking on a digital transformation project to develop 720-degree views of its customers. To accomplish this task, Western Union looked to the cloud, master data management and machine learning to clean and enrich millions of customer records.

In a fireside chat hosted by Tamr, Western Union will discuss why the firm wanted to adopt a modern approach to master data management, the connection between trusted customer records, driving analytic outcomes and the business impact of having quality customer records.


Anthony Deighton

Chief Product Officer, TAMR

harveer singh

Chief Data Architect, Western Union