Session 6-1A

Using Machine Learning To Better Understand Your Customers

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Organizations are increasingly turning to machine learning to help them break down the data silos that prevent them from unifying their customer data and using this key asset to drive business outcomes. In this session, you’ll hear from companies that decided to use machine learning to clean and curate their customer data. They’ll share how siloed data kept them from fully understanding their customers, the operational challenges they experienced with homegrown and rules-based master data management solutions and how machine learning provides the trusted customer data that propels business.


Anthony Deighton

Chief Product Officer, TAMR

harveer singh

Chief Data Officer, Western Union