Session 18-6

Selection of The Data And Analytics Measurement Entity to Improve Business Performance

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Management guru Peter Drucker once said – “You cannot manage what you cannot measure”. In this regard, data and analytics (D&A) provide the visibility for businesses to measure and manage performance. However, the most critical aspect in measurement with D&A is identifying the entity i.e., the data element for measurement. Specifically, what data element to measure to get the right visibility to manage business performance? In this talk, Prashanth Southekal, Managing Principal of DBP Institute, will share details on the characteristics of the data type to measure and share prescriptive recommendations to select the right data object that has a high correlation towards improving business performance.


prasanth southekal

Founder and Managing Principal, DBP-Institute