Jeff Simpson is a Principal in the Retail Practice & specializes in Marketing, Digital & Analytics work.  Based in the Charlotte office, he leads several Analytics, Digital, Data & Marketing Strategy offerings and serves/has served the Chief Marketing Officer at several large retailers.   Jeff has market eminence as a thought leader in Analytics, Marketing Strategy, Loyalty, & Database Marketing. His most recent publication, The New Digital Divide: Digital Influence in Retail, was released in September 2016.  Prior to Deloitte, Jeff worked at a large marketing services provider, where he served as Senior Vice President of Retail & Consumer Brands. Jeff has served such clients as PetSmart, AutoZone, Toys R Us, Toyota, and L’Oreal. He has 20 years of experience and has led multiple projects including the launch and management of many large loyalty and CRM programs.